8 Best Indicators Your Business Needs Digital Marketing Expert

 

Only 29% of people prefer to talk to a salesperson to learn more about a product, according to HubSpot, whereas 62% will use a search engine. Consumers have turned to search engines to discover and learn about businesses before doing business with them.

According to Google, 4 out of 5 people use search engines to obtain local information, such as store addresses, business hours, product availability, and directions. Consumers who made a local search on their smartphone were 50 percent more likely to visit a store within a day than those who searched on a computer or tablet.

Let’s talk about social media and the importance of digital marketing for a moment.

• Facebook is used by 72 percent of adult internet users.
• LinkedIn is used by 25% of adult internet users.
• Pinterest and Instagram are used by 35% and 28% of adult users, respectively.
• Even a new social media platform like Snapchat today has 150 million daily active users. Your clients, without a doubt, are on social media.

According to IDC, purchasers who use the benefits of digital marketing have an 84 percent higher budget than those who don’t. Search engines and social media platforms have evolved into critical marketing tools. Both should have a significant presence in your company.

Finding new consumers is cited as a key problem by 66 percent of small business owners.

Here are some signals that your company requires marketing assistance

1. You don’t know what Google Analytics and Google Search Console are and how to use them.

Many small business owners, don’t know the difference between Google Analytics and Google Search Console.

Google Analytics is used to track (and analyze) your website’s traffic.

The Google Search Console is used to keep track of your website’s health.

Because the Google Analytics interface provides website owners with so many different traffic and audience metrics, it’s easy to get lost.

2. You’re feeling befuddled by various marketing methods.

According to a poll done by LeadPages and Infusionsoft, roughly 47% of small business owners do their marketing.

It’s fine for small business owners to handle their marketing. However, in digital marketing, he or she must be willing to wear several hats.

You’ll have to maintain your company’s social media accounts, reply to client inquiries, track and measure website analytics, write a blog post, optimize your site for search engines, and so much more.

This is something that a lot of small business owners are doing right now. However, why you need digital marketing has a plethora of answers in terms of marketing techniques and tools at their disposal, and it’s easy to become overwhelmed.

There are far too many marketing avenues available. Facebook, Yelp, Google My Business, SEO, AdWords, and Facebook advertising are just a few of the options available.

If you’re having trouble deciding which is ideal for your company, it’s an indication that you need marketing assistance.

3. Your website receives a lot of traffic but only a few sales.

There are a variety of reasons why a website could have a large number of daily visitors yet low sales.

• Your website isn’t created well enough to convert visitors.
• You’re not currently using sales-boosting pricing strategies.
• Your website’s checkout process is intimidating or slow.

It’s possible that your website isn’t ranking for keywords related to your industry. Or perhaps you’re simply drawing the incorrect kind of traffic. It’s also possible that your sales page or home page contains insufficient information about your product and company.

Alternatively, your sales page may lack a distinct value proposition that distinguishes your company from its competitors. Or you’re not emphasizing enough the advantages of your products.

Alternatively, the material on the page isn’t good enough, and many prospects aren’t convinced by what they see. It’s also possible that your website appears unprofessional or unreliable.

For example, 17 percent of shoppers will abandon their shopping carts due to payment security worries. When you get a lot of visitors, there are a variety of reasons why they might not buy your stuff.

Finding the perpetrator is a time-consuming process. It also requires time. If you’re unwilling to do it, that means you’ll have to hire someone who is.

4. The design of your website is obsolete.

Above, I came close to hitting this point.

I didn’t, though, because this is a problem that most small businesses face. I believe it is deserving of its treatment.

These days, web designs become obsolete pretty quickly.

Small business owners have told me that their website designs aren’t outdated because they were created two or three years ago.

Almost every year, new technologies, tools, and solutions are introduced. On the internet these days, things move at a breakneck pace.

It’s possible that a website design you created in 2015, or even less than two years ago, is now outdated.

Smart business owners are continuously updating their designs to keep up with the shifting tastes of their online customers.

The world’s top visited websites, such as Google, Facebook, LinkedIn, and Twitter, are continually updating their designs to provide visitors with a new and better experience.

LinkedIn recently changed its look and feel.

5. You don’t have a Google ranking for your brand name.

If your brand name does not appear on the first page of Google, you have a significant problem.

Competitors or unrelated businesses are most likely stealing your business.

Even if they aren’t taking your clients, they are blocking them from purchasing your goods or service.

When clients search for your brand name in search engines and your company does not come first or take up the entire first page, it causes some skepticism.

Before conducting business with a company, people use search engines to discover more about it.

Competitors will steal consumers from you if potential customers can’t find adequate information about your firm because it doesn’t even rank for its name in search engines.

For example, Elville and Associates, an estate planning business, dominates the first page of Google for its brand name.

6. You feel you know more about your clients than they do.

Don’t even consider it. Consumers of today are clever.

They have access to all of the information they require.

Through internet reviews, search engines, and social media, they may discover everything there is to know about your organization and its product or service.

They may discover what their peers have to say about your company and its competitors.

Even after they become clients, they will continue to compare you to the competition. They’ll assess your goods, their claims, and their personal experiences with it.

Their firsthand encounter with your organization can make or break your relationship.

You must guarantee that you are not only making the sale but also following through on your commitments.

If a large number of your consumers are complaining, it’s a sign that you need marketing assistance.

Perhaps you’ve made an over-promise somewhere in your sales material. You must solve this problem before it is too late.

7. You’re oblivious to the distinction between inbound and outbound marketing.

These days, it’s difficult to talk about marketing without including digital.

Anyone who isn’t familiar with digital marketing, whether a marketing consultant or a marketing graduate, has a lot to learn.

The new marketing is digital marketing. Companies spend more on their websites, digital commerce, and digital advertising than any other category, according to a Gartner report.

The fascinating thing is that digital marketing agency has a higher return on investment than traditional marketing. The fact that major corporations are raising their digital marketing budgets demonstrates the relevance of this channel to their bottom line.

As a small business owner, though, you should not just boost your digital marketing budget. You should be familiar with digital marketing.

There are two sorts of digital marketing to be aware of:

• Inbound marketing is a type of marketing that attracts customers
• Outbound marketing is a type of marketing that entails

Understanding the differences between these two marketing types can help you gain a better understanding of your prospects.

8. You don’t watch brand videos on the internet.

It will be tough for you to appreciate the value that brand videos can offer to your small business if you don’t enjoy watching them online.

The average web user spends 88 percent more time on a video-rich website and watching videos accounts for 13% of all online activity.

The number of time individuals spends watching and engaging with video content on the internet will only grow in the coming years.

Videos can hold viewers’ attention, elicit emotions, raise the perceived worth of your product, and assist prospects in comprehending it.

You’ll appreciate and recognize the value and power of videos if you view them. If you’re not a fan of web videos, it’s difficult to perceive this value.

It doesn’t have to be difficult to find someone to assist you with your marketing.

At TechJain, we do exactly that. To begin building your business, contact us immediately.

Thank you for taking the time to read this.

This Blog Already Publish on Medium

URL- https://medium.com/@techjainit/8-best-indicators-your-business-needs-digital-marketing-expert-39942f78b0d4